Feedback is essential in growing your agency, especially in an industry like insurance, where customer service and building strong relationships with clients are crucial.

Anytime a client - or potential prospect - comes into contact with your brand, your brand personality should shine through. Office atmosphere can play an important role in defining your brand and differentiating your[...]

Delivering a positive client experience will build a strong brand reputation and client loyalty. While each client is different, there are three universal client service principles that go a long way to meet client[...]

There’s a lot of prep-work and pre-planning involved in starting a business and defining your audience demographic, but not enough about putting your plan into action. We emphasize writing a strong business plan that[...]

Being a great captive agent and selling insurance is one thing; running your own agency is entirely different. However, there is a natural progression from a captive to an independent agent. Affordable American[...]

Challenges can drive you closer to success or make you spin out of control toward failure. Overcoming small business challenges requires flexibility and perseverance. Remember, failure is part of success.

The beginning of the year is always full of optimism and renewed energy. January feels like a fresh start, and the future holds limitless possibilities. While we encourage you to be ambitious, you have to be realistic.[...]

You may think of social media as a time-suck - and you’d be right - but there’s no way to avoid it when it comes to business. Twitter, Facebook, Instagram, and LinkedIn remain invaluable tools to connect with your[...]

In-person connections and personalized client services are just two components of what separates an independent agent from the big corporate insurance agencies and online digital marketplaces. However, you can’t escape[...]

Sometimes, thinking big means narrowing your business boundaries and exploring the vast possibilities of a niche market. How do you choose a niche market? You play to your strengths!