There are two essential business concepts that appear similar but should be treated separately; your brand and your business. Building a brand will help define your business, while your business strategy will focus on[...]
Before you make the leap from captive to an independent agent, you need to define your brand. The brand is the essence of your agency, the personal side of your agency. Not to put too much pressure on defining your[...]
In this article, we're going to explore a common query we get from captive agents transitioning to independent insurance agents: How do you choose an insurance niche without limiting your growth potential? Keeping your[...]
To market your business, you need a solid understanding of who your potential clients are. Writing a client profile is the foundation of your business and marketing success. When you know whom you are selling to, you[...]
Social media is the making or breaking factor for many businesses today. The benefits that social media platforms provide have created a new way for companies to reach their customer base, and in turn, boost their[...]
When it comes to digital marketing, the question we always get is: where do I start? In a sea of ever-changing technology, there is one digital marketing tool that no independent insurance agency should go without, and[...]
Once your agency starts to take off, it’s time to hire more producers to keep your growth momentum going. While you want to hire someone with experience, don’t be afraid to think outside the box and change the insurance[...]
Hiring for your independent insurance agency may seem like a priority, but when you first start, the only employee you need is you! Being able to wear many hats and run your agency by yourself is one of the toughest[...]
Knowing how to qualify a lead is an essential part of your sales process, and yet it can be a bit mysterious. So, let's take a closer look at lead qualification: what it is, why it’s important, and what to look for in a[...]
