A business plan is an essential first step to getting your agency up and running, and a helpful tool to help you voice your mission, vision, and goals and implementing a detailed plan for achieving each goal. You need[...]
Before you start selling your clients on the value of insurance, you need to make sure your own insurance portfolio is in order. As an independent agent, just like any business, you need to protect your business and[...]
For captive agents, going independent will open up a new world of possibilities and opportunities. Being independent means you get a chance to make an impact on the industry and use all your knowledge and experience in[...]
Having a good client onboarding process available when you sign new clients makes the transitional process a lot easier and establishes trust immediately. It’s the first step towards a professional relationship,[...]
Core values help define your agency's mission and are crucial in forging strong client relationships. There is a lot of competition out there for independent agents; what sets you apart is your ability to connect with[...]
A brand voice should be authentic to you, your agency, and target audience. Your client communications tone and style and your marketing strategy should reflect your industry and products and match your audience’s[...]
Like just about any other industry right now, COVID-19 has forced the insurance industry to evolve with the times. When debating COVID and insurance, you factor in that insurers have been increasing their communication[...]
Building a brand is essential when trying to give your independent agency an identity that stands out to clients before you even say a word. Branding an independent insurance agency is essential, both through digital[...]
Evaluating client relationships is a vital aspect of running a successful agency. With every client, you have to determine the long-term value. Will this client be worth your time and energy? The cost of maintaining a[...]
Being a successful independent insurance agency can lead to higher commissions, increased close ratio, and other enticing benefits. But starting an independent agency and achieving those goals takes planning and[...]
