The world has gone mobile. If you aren’t focusing your efforts and using some resources to grow an online presence, you’re missing a major opportunity for growth. The majority of consumers will do some sort of research[...]
It’s that time of year again. Time for you to take a constructive look at your performance in 2021 and see how your annual business and marketing goals align with reality. Here’s a cohesive “end-of-year checklist” for[...]
To start and build a successful insurance agency is no easy feat. Success comes from a fundamental desire to be a part of the insurance industry, providing people with a service and products that have true value. While[...]
Engaging with your community will encourage the community to engage with your brand. Showing up at public events and supporting local initiatives will add credibility to your brand and build goodwill with your[...]
Two essential steps to succeeding as an independent insurance agency: discovering your unique selling proposition (USP) and defining a buyer persona. The two go hand in hand. Understanding who you are selling to and[...]
When was the last time you took the lead on organizing a networking event with your fellow independent agents or business owners? The past year and a half have created a huge void when it comes to networking. But it has[...]
Much of marketing is about how well you evaluate a business strategy. Evaluation gives insight into what’s working and what’s not, allowing you to react and make changes that save you money and help you achieve your[...]
There is no denying that running a business is a challenging, but rewarding, task. While you may have a solid business plan and innovative ideas that fill a gap in the market, it’s important to establish small business[...]
The primary objective of a marketing strategy is to provide solutions that meet the needs of your clients. However, while you want to prioritize clients outwardly, you can’t forget that you are running a business. You[...]
During the pandemic, many employees began to see the attraction of being independent and owning a business. When the world is chaotic, being independent is a way to gain back control. Because the insurance agents have[...]
