Catastrophic (CAT) events are becoming more frequent and costly. Over the past five years, the National Centers for Environmental Information (NCEI) has recorded over 20 such events annually, with damages totaling[...]
A strategic marketing plan serves as the compass guiding businesses through the dynamic landscape of industry and market shifts. Astute observation of cultural and industry changes is paramount in insurance, where[...]
Knowledge is power. To be a successful independent agency owner, the more knowledge you have, the better you can make smart business decisions. There are two types of data: third-person and first-person. Companies used[...]
The profitability of your business comes down to innovation, efficiency, and budget management. To grow and succeed as an independent agency owner, you need to run a tight ship. Develop a business plan with clear and[...]
Anytime a client - or potential prospect - comes into contact with your brand, your brand personality should shine through. Office atmosphere can play an important role in defining your brand and differentiating your[...]
Delivering a positive client experience will build a strong brand reputation and client loyalty. While each client is different, there are three universal client service principles that go a long way to meet client[...]
