Hiring for your independent insurance agency may seem like a priority, but when you first start, the only employee you need is you! Being able to wear many hats and run your agency by yourself is one of the toughest[...]

Digital marketing can enhance awareness for your independent insurance agency, and help compete with other agencies in your area.

Knowing how to qualify a lead is an essential part of your sales process, and yet it can be a bit mysterious. So, let's take a closer look at lead qualification: what it is, why it’s important, and what to look for in a[...]

In the past, insurance agencies always operated within quite traditional business models. The sales processes and products of insurance agencies went unchanged for decades. Today, innovative technological advances are[...]

When you leave a captive job to become an independent agent you open up new opportunities for growth and increased profits. That being said, it’s a scary step for insurance agents to move from captive to independent[...]

To succeed as an independent insurance agency, it is essential to have effective marketing and growth strategies. But how do you know which strategies are working and which are not? The answer is simple: analytics!

When you’re naming your independent insurance agency, it’s important to get it right the first time, so be thoughtful. Your insurance agency’s name will help define your overall brand, and having to rename or rebrand[...]

There is no way to avoid it; if your agency doesn’t have a social media presence yet, now is the time. A recent industry study finds that social media marketing is the top marketing strategy used by successful[...]

Networking is an essential aspect of succeeding in the insurance industry. Our industry’s lifeblood is to become a trusted and sought-after insurance resource for your target audience in the local community; the more[...]

A marketing funnel captures the path prospects will travel - typically online - from needing your services to signing with your agency. Your marketing funnel will try to anticipate a client's needs and take proactive[...]