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There are two types of insurance agents: independent and captive. Independent agents are free to represent multiple insurance companies, while captive agents are more restricted. While both types of agents have the same[...]

Social media has evolved into an essential strategic communication tool for businesses. For insurance agents, social media provides an opportunity to connect directly with clients and develop customer relationships. In[...]

You've built a great business, and it's time to take it to the next level by scaling your agency, but how can you do it? There are plenty of top agents in the industry who have figured out the tips and tricks of the[...]

In today’s interconnected digital world, cyber security threats are ever-present and evolving at an exponential rate. Even if your organization hasn’t yet been hit by hackers or malware, it’s important that you take[...]

Today's consumers are acutely more aware of how brands interact with them and demand purpose and personalized solutions to meet their individual needs. Committed brands focus on understanding client needs and behaviors[...]

Clients today expect the same personal attention and service regardless of how they interact with your business. By using digital tools to offer unparalleled client experiences, you can build brand loyalty, increase[...]

As an independent insurance agent, one of your most important goals should be to run your business as efficiently as possible. And while there are numerous ways you can do this—from outsourcing specific administrative[...]

Email marketing continues to be one of the most effective ways to connect with your customers, but many businesses fail because they simply don’t know how to make it work for them. Many factors are involved in email[...]

The thing about prospecting is that it can be pretty time-consuming and tedious — but it’s absolutely necessary if you want to grow your business. There are numerous factors to consider when you’re out there trying to[...]

LinkedIn is one of the biggest professional networking sites out there (with over 66 million members in the U.S. alone), and it’s also the perfect tool to help you grow your agency and connect with potential clients.[...]