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Your brand's voice should accurately reflect you, your agency, and your customers. Your marketing and customer service should have a tone and style appropriate for your target demographic and the products you offer. To[...]

To sell homeowners insurance, you need access to homeowners. Independent insurance agents can gain a competitive edge by researching the market and local area. Understanding the profile of the homebuyers in your area is[...]

Those who put in the time and effort might reap the rewards in the lucrative industry of insurance. The initial phases of a new venture are often the most challenging. While it does become simpler after you've gotten[...]

Those who work in insurance are responsible for an essential service. Decisions on insurance coverage, including casualty, car, life, disability, business, health, and other types, can be difficult. Independent[...]

If you’re an independent insurance agent and have yet to jump on the social media marketing bandwagon, it’s time to rethink your strategy. Social media provides multiple ways to promote your brand to current and[...]

The success of your business depends on your ability to market and sell your product or service online. A sales funnel allows you to focus your marketing efforts in one place, where your audience can find you quickly[...]

Networking groups are an essential part of any insurance agent’s strategy, but not every agent knows that. In fact, many agents don’t know the benefits of belonging to a networking group or which networking groups would[...]

If you are thinking about becoming an independent insurance agent, you have probably already figured out that it is not enough to say you’re going to start your own business; you have to take action and make it happen.[...]

If you want to start an independent insurance agency, you'll need your own insurance to protect your company and clients properly. You can't sell policies until you have suitable types of coverage, including errors and[...]

The old approach to onboarding a client was brief: send the new client a welcome email, follow up with a call a few weeks later, and then send a reminder to renew. Modern customer onboarding must include a long-term[...]