While digital marketing may dominate the conversation, direct mail has made a notable comeback — and it’s proving to be highly effective, especially for independent insurance agencies. This traditional marketing method[...]

The concept of neurodiversity represents a largely untapped talent pool that can help address the challenges agencies face, such as high turnover rates, talent shortages, and capacity issues. Individuals with[...]

Focusing on a niche market in the insurance industry can set you apart from the competition and drive growth for your business. Narrowing your focus and honing in on a specific market allows you to leverage your[...]

In today’s mobile-driven world, where Americans spend an average of over 4 hours daily on their phones, having a mobile app for your insurance agency could be a game-changer. As technology evolves, customers expect[...]

No matter the size of your workforce, an up-to-date employee handbook is crucial for setting clear expectations, protecting your company legally, and ensuring consistent treatment of employees. A well-drafted handbook[...]

As the insurance industry undergoes rapid changes, independent agency owners must evolve into leaders. Explore three key reasons behind this shift and discover four essential keys to successful agency leadership.

In today's ever-changing labor market, understanding compensation is crucial for organizations aiming to stay competitive. As we approach 2024, real wage growth emerges as a vital concept, with projections indicating a[...]

In the dynamic world of business, client relations play a pivotal role in determining success. Proactive customer service stands out as a valuable strategy to foster improved relationships and fuel growth. Regardless of[...]

When envisioning the ideal office, a familiar image often comes to mind — one that is unassuming yet impactful, traditional yet uncomplicated — a space perfectly suited for the industry's requirements. However, as times[...]

The independent agency system is currently witnessing its most significant wealth transfer to date, and traditional privately owned retail independent insurance agencies are facing a disadvantage in the realm of mergers[...]