A simple fact is that insurance agents are in the business of people. Embracing that fact can give you a huge competitive advantage over your competition. You are a brand. How strong your brand is depends entirely on[...]

Are you looking to grow your independent agency but need help knowing where to start? Targeting the right audience is essential for success, but it can be tough to figure out who to focus on. The good news is that there[...]

At independent agencies, charitable giving is a win-win situation. It helps the community by providing much-needed resources and assistance, and it also helps the agency by bringing in new business. Altruism may be the[...]

Are you looking to become an independent insurance agent? There are many traits and characteristics that a great independent insurance agent should possess to be successful. However, three of the most important traits[...]

Are you looking for innovative ways to jump-start conversations and engage with prospects and clients? Trigger-event marketing is one of the best solutions to generate leads and drive agency sales. It involves using[...]

Despite current economic and social uncertainties, the insurance industry continues to grow as companies and individuals protect their income sources, property, and lives through policies with reputable insurance[...]

Video marketing has become one of the essential parts of a successful marketing strategy. As more and more clients rely on the internet to find local insurance, you must ensure your website and social media platforms[...]

Businesses are only as good as their client relations, and proactive customer service is one of the best ways to improve these relations. Whether you’re a full-service or a niche agency, it’s vital that your clients get[...]

Running an agency can be hectic, and with the challenges faced in today's work environment, it can be hard to stay organized. However, streamlining how you utilize your customer relationship manager (CRM) or agency[...]

There are two types of insurance agents: independent and captive. Independent agents are free to represent multiple insurance companies, while captive agents are more restricted. While both types of agents have the same[...]