The greatest tool you have as an independent agent is your personality and ability to connect and empathize with your clients. However, you can enhance your customer service skills and grow your business more[...]

The first step to successful marketing is preparation. There are many steps to signing a new client and making a sale; it’s a process and requires strategic thought and implementation. Let’s look at the preparation that[...]

Believe it or not, when the world around you feels chaotic, it may just be the right time to make a career change, especially if you’ve been feeling stuck. While many industries have suffered during the pandemic, many[...]

Being the victim of a data breach or ransomware will lose you more than money; you could lose your reputation. The loss of trust and confidence that follows a serious breach is harder to recover from than the financial[...]

It feels like the whole world has gone digital, especially when it comes to marketing. With a limited marketing budget, it’s important to spend wisely and focus on the right areas. However, the right way to market your[...]

The foundation of a long-lasting and profitable client relationship is value. Every move you make as an independent insurance agency owner should focus on providing value to your clients. Furthermore, Insurance agents[...]

The quickest way to increase revenue for an independent insurance agency is not to push products and services but to improve the client experience. All of your marketing objectives should begin and end with the client.[...]

A marketing strategy aims to attract the attention of potential consumers and guide their experience to - hopefully - result in conversions and sales. However, once you’ve converted a prospect, you immediately need to[...]

The first step to starting a business is writing a business plan, state your mission, and set actionable, measurable, and achievable goals. The second step is to follow through, and that's the hard part. We help[...]

The insurance industry is fast-paced and constantly evolving. At Affordable American Insurance, we help independent insurance agency owners start and grow their businesses by always staying on top of the latest[...]