A career in the insurance industry can provide you with security and longevity and is one of few careers that have proven to be both recession and pandemic-resistant. Most people start in a position as a captive agent,[...]

The difference between being a boss vs. a leader is all about tactics. A boss will manage employees and the day-to-day, sometimes even micromanage, while a leader will inspire and empower. When you run a business, like[...]

Building relationships with other professionals is one of the fundamental steps to succeeding as an independent business owner, whether you’re opening an independent insurance agency or any other business. However,[...]

The success of an independent insurance agency depends on how well you maneuver around the never-ending cycle of reaching and converting clients. Growing a client base comes down to marketing and referrals. Marketing is[...]

Social media marketing has become a rallying cry here at Affordable American Insurance. While we have no stake in any social media platform, we do have a stake in the success of our members, and social media is the one[...]

There are two essential business concepts that appear similar but should be treated separately; your brand and your business. Building a brand will help define your business, while your business strategy will focus on[...]

Before you make the leap from captive to an independent agent, you need to define your brand. The brand is the essence of your agency, the personal side of your agency. Not to put too much pressure on defining your[...]

In this article, we're going to explore a common query we get from captive agents transitioning to independent insurance agents: How do you choose an insurance niche without limiting your growth potential? Keeping your[...]

To market your business, you need a solid understanding of who your potential clients are. Writing a client profile is the foundation of your business and marketing success. When you know whom you are selling to, you[...]

Social media is the making or breaking factor for many businesses today. The benefits that social media platforms provide have created a new way for companies to reach their customer base, and in turn, boost their[...]