The quickest way to increase revenue for an independent insurance agency is not to push products and services but to improve the client experience. All of your marketing objectives should begin and end with the client.[...]

A marketing strategy aims to attract the attention of potential consumers and guide their experience to - hopefully - result in conversions and sales. However, once you’ve converted a prospect, you immediately need to[...]

The first step to starting a business is writing a business plan, state your mission, and set actionable, measurable, and achievable goals. The second step is to follow through, and that's the hard part. We help[...]

The insurance industry is fast-paced and constantly evolving. At Affordable American Insurance, we help independent insurance agency owners start and grow their businesses by always staying on top of the latest[...]

You need experience and insight into any industry you want to pursue and insurance is no different. However, you need more than technical experience and education to become an independent insurance agent, you need to[...]

The insurance industry is a promising one with constant demand and a never-ending stream of potential clients. Insurance is a dynamic industry that is always evolving. The insurance industry has proven time and time[...]

You need to cultivate your brand to grow your business, which means creating content and building a social media following. Creating and sharing valuable and relevant content on social media takes time. Time that is not[...]

A good marketing strategy is essential to elevating your independent insurance agency into a quality business that is focused on reaching your ideal client base and target demographic. Not only should a marketing[...]

Starting an independent insurance agency takes a lot of guts and ambition. Branching out on your own in such a big way comes with its potential financial implications, worrying about building the right team, and finding[...]

As a captive agent, you’re working in the best interests of the insurance provider, which is not always in line with the needs of the client. While there is safety in a captive position, there is limited room to grow.[...]