What are the requirements to become an independent insurance agent? Before taking the plunge into running your agency, what do you need to consider? These are all great questions and ones that many aspiring agents ask[...]

Insurance agencies want to build and sustain relationships with their clients like any other business. To do this, you must show your clients that you’re trustworthy, reliable, and committed to providing them with the[...]

Engaging your local market is key to gaining more clients for your independent insurance agency. There are many marketing techniques you can use to help grow your business, but here are three that have been proven[...]

When you work as an independent insurance agent, you may come across clients who ask you to help them with their insurance claims. Helping your client file the claim may seem like the right thing to do, but it is not an[...]

You need to set a direction and clear goals for a successful marketing campaign. Directionless campaigns are a waste of money. Sure, they might get you more likes on social media, but they may fail to convert these[...]

Building an independent insurance agency from scratch is challenging but possible. Be it any business, you need to provide your clients with services and values that are unique to you and attract them to continue[...]

Artificial Intelligence has been deeply integrated into many consumer devices nowadays. It has the potential to mimic and produce outcomes through problem-solving methods that are similar to that of the human mind.[...]

When you strive to cultivate the client experience with your target audience, you will increase retention rates. The client experience lifecycle is a customer's journey from discovering the business to recommending it[...]

The success of a marketing campaign comes down to how much effort you put into defining and executing its components. You can have the best promotional tools and channels, but if you don’t define the goals, set a[...]

Satisfied clients have a vital hand to play in the success of a business. No business can thrive or be termed ‘successful’ without having a base of loyal or repeat clients. It is, therefore, essential that you focus on[...]