You need to set a direction and clear goals for a successful marketing campaign. Directionless campaigns are a waste of money. Sure, they might get you more likes on social media, but they may fail to convert these[...]

A strategic marketing plan is constantly evolving. Staying informed on industry and market changes should always inform your marketing strategies. Industry research allows you to recognize market opportunities and act[...]

Selling home insurance means that you need to be able to get access to new homeowners. As an independent agent you already have a leg up, as you are intimately familiar with your local market and your local community,[...]

Planning for Economic Recovery After a Crisis Every crisis has different levels of impact. Every industry will experience its effect differently. The entire world is being affected by a pandemic, and the consequences[...]