Small independent insurance agencies often face challenges when trying to compete for new leads and potential customers, especially in a market saturated with larger, more established firms. Google Ads offers a powerful[...]

In today’s business world, technology offers numerous advantages, including the ability to attract and cultivate the next generation of industry talent. With a significant gap between insurance job openings and[...]

In today's competitive business landscape, understanding and improving customer loyalty is more crucial than ever. A critical metric for gauging this loyalty is the Net Promoter Score (NPS), which measures how likely[...]

Navigating the current insurance market, especially with rising rates in homeowners and auto insurance, can be challenging. Despite these hurdles, achieving exceptional sales is possible with the right approach. Here[...]

In any industry, strong client relations are crucial to business success. Proactive customer service — where you anticipate and address issues before they escalate — can significantly enhance these relationships and[...]

Entering the property and casualty (P&C) insurance industry as a newly licensed agent can be both exciting and daunting. While passing the licensing exam is a significant achievement, many new agents quickly realize[...]

In a world marked by economic flux and technological evolution, independent insurance agencies are confronting a myriad of challenges, both familiar and novel. These hurdles, ranging from digital disruption to[...]

Client referrals are one of the most powerful ways to generate new business, but many businesses don’t have effective referral programs in place. A client referral program encourages current clients to recommend your[...]

The insurance industry is no stranger to the ebbs and flows of market cycles, and currently, agencies find themselves grappling with the challenges posed by a hard market. This phase of the market cycle, characterized[...]

Every independent insurance agency possesses a brand, whether cultivated intentionally or left to chance. Deliberate branding efforts can transform your agency's image, fostering growth and recognition within the[...]