Search engine optimization, or SEO, is a process that many independent insurance agents struggle with. While SEO can be learned, it is continuously changing. This makes it an ongoing battle with busy insurance agents.[...]

Infographics are a great way to provide a lot of information in an easily shareable format. Unfortunately, people don’t want to share things they already know. Creating a proper infographic means choosing a unique[...]

While it is only October, it is important to remember that there are several holidays right around the corner. Finding ways to improve workflow and eliminate scheduling conflicts can help remove a lot of stress from[...]

Success for sales is usually gauged in terms of closing deals, and the business world has a lot of fancy lingo as to ways and strategies to do that. But, for a lot of folks, the sense that someone else is trying to[...]

Blogging as a Sales Technique If you've ever wondered why various web-based businesses have blogs, then you should know it's a critical component to their marketing strategy. Think of the vast amount of people, millions[...]

The biggest mistake that agents make when trying to sell insurance to millennials is to only focus on selling insurance. Millennials don’t want to listen to your sales pitch, and they don’t want to do business with[...]

Building an online brand takes a lot of patience and effort. While posting frequently plays a role in becoming viral, long-term business development is much more complex than “post as much as possible.” In fact, if you[...]

Once you’ve closed your books, written off what needs to be written off, and gotten everything to your tax attorney, it’s time to handle the philosophical side of your year-end assessment. It’s time to look at your[...]

Negotiation tools for independent insurance agents Independent insurance agents always have to negotiate. You negotiate the best policies and rates for the client, you negotiate with investors, vendors, and you[...]

Do your clients know the benefits of buying health insurance outside of the Affordable Care Act’s (ACA) marketplaces? Until the Affordable Care Act, people with pre-existing conditions had the opportunity to buy[...]