For captive agents, going independent will open up a new world of possibilities and opportunities. Being independent means you get a chance to make an impact on the industry and use all your knowledge and experience in[...]

Having a good client onboarding process available when you sign new clients makes the transitional process a lot easier and establishes trust immediately. It’s the first step towards a professional relationship,[...]

Core values help define your agency's mission and are crucial in forging strong client relationships. There is a lot of competition out there for independent agents; what sets you apart is your ability to connect with[...]

A brand voice should be authentic to you, your agency, and target audience. Your client communications tone and style and your marketing strategy should reflect your industry and products and match your audience’s[...]

Like just about any other industry right now, COVID-19 has forced the insurance industry to evolve with the times. When debating COVID and insurance, you factor in that insurers have been increasing their communication[...]

Building a brand is essential when trying to give your independent agency an identity that stands out to clients before you even say a word. Branding an independent insurance agency is essential, both through digital[...]

Evaluating client relationships is a vital aspect of running a successful agency. With every client, you have to determine the long-term value. Will this client be worth your time and energy? The cost of maintaining a[...]

Being a successful independent insurance agency can lead to higher commissions, increased close ratio, and other enticing benefits. But starting an independent agency and achieving those goals takes planning and[...]

Any growing business needs both a physical and digital presence to improve outreach, which is no different in the insurance industry. When you’re signing a new client, you need to find a way to approach clients and have[...]

Signing clients is one of the biggest challenges of running an independent insurance agency. Many agents find the process of signing the first client to be the most difficult aspect of establishing an agency. While you[...]