A brand voice should be authentic to you, your agency, and target audience. Your client communications tone and style and your marketing strategy should reflect your industry and products and match your audience’s[...]

Like just about any other industry right now, COVID-19 has forced the insurance industry to evolve with the times. When debating COVID and insurance, you factor in that insurers have been increasing their communication[...]

Building a brand is essential when trying to give your independent agency an identity that stands out to clients before you even say a word. Branding an independent insurance agency is essential, both through digital[...]

Evaluating client relationships is a vital aspect of running a successful agency. With every client, you have to determine the long-term value. Will this client be worth your time and energy? The cost of maintaining a[...]

Being a successful independent insurance agency can lead to higher commissions, increased close ratio, and other enticing benefits. But starting an independent agency and achieving those goals takes planning and[...]

Any growing business needs both a physical and digital presence to improve outreach, which is no different in the insurance industry. When you’re signing a new client, you need to find a way to approach clients and have[...]

Signing clients is one of the biggest challenges of running an independent insurance agency. Many agents find the process of signing the first client to be the most difficult aspect of establishing an agency. While you[...]

Referral programs are an effective tool to generate more leads. They encourage current clients to recommend your services to their connections, which brings more prospects to your doorstep. A well-managed program can[...]

Insurance is a rich field full of interesting business opportunities, but you have to put in the time and the dedication to make it successful. Sometimes, the first steps to starting a business are the hardest. Once you[...]

The younger generations need insurance more than ever. They face rising healthcare costs, financial uncertainty, and a volatile market. A large portion of this demographic is either uninsured or underinsured. They have[...]