The new year is a popular start date for entrepreneurs and captive agents to take a leap of faith and start a business. While you’ll need to create a business plan, marketing plan and take care of all the practical[...]

As the new year approaches, every business starts to look ahead and set new goals. Digital marketing is becoming one of the main pillars of success. Without a strong digital presence, your business is going to stagnate[...]

Sales prospecting is essential to growing your independent insurance agency. Sales prospects are at a critical stage of the sales funnel. Having a plan to convert sales prospects into valuable clients is essential to[...]

You can learn a lot from the methods, tactics, and tools used by your competitors. Therefore, competitor research and analysis are essential aspects of growing an independent insurance agency. Whether you’re leading the[...]

If you’ve run through your end-of-year checklist and taken stock of your successes, failure, and progress, it’s time to look ahead to the new year to set big picture business objectives and make a plan for how to[...]

The world has gone mobile. If you aren’t focusing your efforts and using some resources to grow an online presence, you’re missing a major opportunity for growth. The majority of consumers will do some sort of research[...]

It’s that time of year again. Time for you to take a constructive look at your performance in 2021 and see how your annual business and marketing goals align with reality. Here’s a cohesive “end-of-year checklist” for[...]

To start and build a successful insurance agency is no easy feat. Success comes from a fundamental desire to be a part of the insurance industry, providing people with a service and products that have true value. While[...]

Engaging with your community will encourage the community to engage with your brand. Showing up at public events and supporting local initiatives will add credibility to your brand and build goodwill with your[...]

Two essential steps to succeeding as an independent insurance agency: discovering your unique selling proposition (USP) and defining a buyer persona. The two go hand in hand. Understanding who you are selling to and[...]