Does your agency function as high-maintenance or high-performance? A high-maintenance agency is reactive and lacks sufficient communication between leadership and personnel. When roles are not clearly defined, the[...]
The cost of underinsurance can be hard to understand, but with the rising costs of inflation, the risk is high, and it may be costly in ways your clients hadn’t considered when they were first researching their[...]
Tony Fernandez, Founder and CEO of Affordable American Insurance, has been elected to the Professional Independent Insurance Agents of Colorado (“PIIAC”) Board of Directors.
Networking, as an aspect of your career in insurance, is one of the most important things you can do to both find work and grow your business. The insurance industry is complex and the best way to succeed in it is to[...]
Getting new clients can be tricky, especially if you don’t have a solid plan in place to attract them to your insurance agency. You want to ensure that you and your employees are on the same page regarding business[...]
A referral program is something that drives traffic and gives your audience an incentive to refer other people to your business. It’s not hard to set up a referral program, but you need to ensure that it’s the right fit[...]
Do you want to ensure prospective clients find you in their Google search results? Local search engine optimization, or SEO, has become increasingly important in recent years, and the rise of mobile devices means it's[...]
Your brand's voice should accurately reflect you, your agency, and your customers. Your marketing and customer service should have a tone and style appropriate for your target demographic and the products you offer. To[...]
To sell homeowners insurance, you need access to homeowners. Independent insurance agents can gain a competitive edge by researching the market and local area. Understanding the profile of the homebuyers in your area is[...]
Those who put in the time and effort might reap the rewards in the lucrative industry of insurance. The initial phases of a new venture are often the most challenging. While it does become simpler after you've gotten[...]
