LinkedIn is one of the biggest professional networking sites out there (with over 66 million members in the U.S. alone), and it’s also the perfect tool to help you grow your agency and connect with potential clients.[...]
According to the Big "I" 2022 Market Share Report, independent agencies are the clear leaders in commercial lines and also place 37% of all personal lines premiums. Overall, independent agents place approximately 62% of[...]
If the independent agent channel will thrive in the future, agencies must attract and retain more women. Studies show that companies with more gender diversity on their executive teams are more profitable than companies[...]
Some of the most successful insurance agents have one thing in common: they found a successful commercial lines niche and stuck with it. They’ve built an audience that knows them, trusts them, and believes in them[...]
Does your agency function as high-maintenance or high-performance? A high-maintenance agency is reactive and lacks sufficient communication between leadership and personnel. When roles are not clearly defined, the[...]
The cost of underinsurance can be hard to understand, but with the rising costs of inflation, the risk is high, and it may be costly in ways your clients hadn’t considered when they were first researching their[...]
Tony Fernandez, Founder and CEO of Affordable American Insurance, has been elected to the Professional Independent Insurance Agents of Colorado (“PIIAC”) Board of Directors.
Networking, as an aspect of your career in insurance, is one of the most important things you can do to both find work and grow your business. The insurance industry is complex and the best way to succeed in it is to[...]
Getting new clients can be tricky, especially if you don’t have a solid plan in place to attract them to your insurance agency. You want to ensure that you and your employees are on the same page regarding business[...]
A referral program is something that drives traffic and gives your audience an incentive to refer other people to your business. It’s not hard to set up a referral program, but you need to ensure that it’s the right fit[...]
