You need to set a direction and clear goals for a successful marketing campaign. Directionless campaigns are a waste of money. Sure, they might get you more likes on social media, but they may fail to convert these[...]

Building an independent insurance agency from scratch is challenging but possible. Be it any business, you need to provide your clients with services and values that are unique to you and attract them to continue[...]

Artificial Intelligence has been deeply integrated into many consumer devices nowadays. It has the potential to mimic and produce outcomes through problem-solving methods that are similar to that of the human mind.[...]

When you strive to cultivate the client experience with your target audience, you will increase retention rates. The client experience lifecycle is a customer's journey from discovering the business to recommending it[...]

The success of a marketing campaign comes down to how much effort you put into defining and executing its components. You can have the best promotional tools and channels, but if you don’t define the goals, set a[...]

Satisfied clients have a vital hand to play in the success of a business. No business can thrive or be termed ‘successful’ without having a base of loyal or repeat clients. It is, therefore, essential that you focus on[...]

Before you take a leap of faith and transition from a captive agent to an independent agency owner, take a minute to consider your new role as the boss. Being the boss comes with many responsibilities you didn't have as[...]

As an independent insurance agency owner, you're going to be spending a lot of time finding the best ways to market your independent insurance agency. It's all about aligning your marketing strategies with your business[...]

There's more to being a successful entrepreneur than running a business. The foundation of entrepreneurship is innovation. Much of your success will come from taking calculated risks while also understanding the[...]

Being a great captive agent and selling insurance is one thing; running your own agency is entirely different. However, there is a natural progression from a captive to an independent agent. Affordable American[...]