With recent Federal Reserve rate cuts, many independent agency owners are rethinking how to grow their businesses. As borrowing becomes more affordable, some are considering debt financing as a means to support expansion — whether through acquisitions, technology upgrades, or talent recruitment.
One of the most common paths for agency growth is through mergers and acquisitions (M&A). Though deal volume has declined in 2024, EBITDA multiples remain historically high. Equity plays a growing role in deal structures, and the process is taking longer to complete than in the past.
At the same time, more agencies are diversifying their growth strategies. Some are investing in new technology, such as artificial intelligence, to streamline operations and offer more personalized services. Others are focused on building stronger production teams, which may involve recruiting skilled talent or even merging with another agency. These efforts often require working capital loans to bridge cash flow gaps during ramp-up periods.
Regardless of the strategy, debt financing is likely to play a role in funding growth. Understanding how lenders determine interest rates can help agency owners make more informed decisions when choosing financing partners.
Lenders typically base interest rates on a few key benchmarks, adjusting for market conditions and borrower profiles. Here are the three most common types:
To the base rate, lenders typically add a spread based on risk factors like EBITDA, cash flow, and loan purpose. Loans tied to acquisitions may carry higher perceived risk compared to those for working capital. That’s why working with a lender who understands the insurance industry can result in more favorable terms and tailored solutions.
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