Pictures are one of the most important elements of blogging. The right picture can help us convey a message instantly. Unfortunately, finding photos that represent insurance blog posts can be difficult. Before you resort to simply posting your logo in place of a good picture, read this helpful guide to photos for independent insurance agents.
Take photos that make people want to find out more.
Take Interesting Photos
If you are planning on posting your content on social media, a photo is a must. While you can use stock photos to convey your message, the more unique you are, the more you will stand out. Try brainstorming meaningful photo ideas, looking around your office for inspiration. You’ll be surprised how many things you can find in your office that will help you get your point across.
Take Personal Photos
While you don’t want to stray too far from work-related topics, you shouldn’t be afraid to take pictures of yourself, your family, or your office for social media. People love knowing who they are working with. Just make sure the photos remain on topic and aren’t over-used.
Get Involved with the Community
Some of the most interesting photo opportunities will happen while you are attending community events and fundraisers. Ask if you can take a few photos for your blog that show the agent participating. This can help reinforce the idea that you care about your community.
Think Outside of the Box
Don’t feel limited to traditional photo styles. Some of the best business development blogs include artwork or infographics with their content. Try thinking of new ways you can improve each photo you take or graphic you develop. If your design is truly unique, your content may get more shares!
Improve Your Content Marketing
As an independent insurance agent, you need to know the latest marketing tips if you want to stay competitive. Affordable American Insurance is happy to help agents develop the marketing strategies they need to be successful. Contact us today to learn more.