Independent insurance agents are some of the most committed members of our communities. An industry insight study published by Liberty Mutual and Safeco Insurance found that 96% of independent agents donate to charity, compared to 75% of all small businesses according to the U.S. Small Business Administration.
The size of an independent insurance agency has a big impact on how much it gives back to the community. Teamwork is popular among independent insurance agencies, with nearly three-quarters of them involving their team members in volunteering activities. Furthermore, two out of every three agencies offer paid time off for employees to volunteer, and more than one in three even invite their clients to take part in their charitable work.
When it comes to the connection between philanthropy and new business, independent insurance agents are seeing the benefits of their charitable efforts. Agents report that customers are becoming more interested in supporting organizations that have a positive impact in their communities. In fact, many customers are actively looking for agents who make a commitment to philanthropy and community service. With more customers choosing agents based on their charitable activities, independent agents are finding new ways to reach potential clients. By giving back to their local communities, independent agents are setting themselves apart from their competitors and driving new business to their agencies.
Attracting the next generation of talent can be greatly aided by a commitment to giving back to the local community. According to a survey from the U.S. Small Business Administration, 62% of Generation Z candidates prefer companies whose values align with their own, while 61% are drawn to companies with a purpose beyond simply making money.
Independent insurance agents have embraced this responsibility, offering donations and support to various charitable causes. By using their business to make a difference in their communities, independent agents provide an invaluable service to those in need. As independent insurance agents strive to support their local communities, they demonstrate their commitment to making a positive impact in the world. Their dedication to doing good creates a lasting impression on both current and future employees, as well as on potential customers.
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