For independent insurance agencies, selecting the right technology is more than just a strategic decision — it’s a vital one. As agencies grow and adapt to evolving market demands, technology plays a central role in improving operations, serving clients, and staying competitive. However, many agency owners lack experience in navigating the complex process of choosing tech tools that truly fit their needs.
The key to selecting the right solution lies in having the right people ask the right questions. Here’s a three-step approach to help your agency make a smart, informed decision:
Before even looking at vendors, it’s crucial to assess what your agency really needs. Consider your client base — are you focused on personal lines, commercial lines, or both? Each has distinct requirements, and your technology must support the type of service you provide. It’s also important to factor in your agency’s verticals and any niche markets you serve.
Work with your leadership team to identify the specific pain points in your current operations. What do you want to improve — efficiency, client communication, reporting? Prioritize your goals and make sure any tech solution fits seamlessly with your agency’s culture and workflows.
Once your needs are clear, it’s time to evaluate the options. Most technology vendors provide case studies and references, but you can go beyond that by reaching out to your industry peers. Ask what tools they use, what worked, and what didn’t. Independent agency associations are also a valuable resource; they often recommend or partner with vetted providers who understand the unique challenges of insurance agencies.
If you’re looking to simplify the vetting process, AAI takes that burden off your shoulders. We perform extensive due diligence on behalf of our agents, ensuring the technology solutions we recommend are reliable, relevant, and ready to support your growth. For example, EZLynx is one of the trusted platforms we support—an excellent agency management system that offers powerful tools for quoting, policy management, client communication, and more.
Consider hiring a consultant if your team lacks the time or expertise to conduct a thorough search. A good consultant brings a list of trusted vendors and can save time, but make sure they understand your agency’s specific needs.
Don’t overlook newer tech companies, either. Many are addressing long-standing issues with fresh solutions, offering innovative platforms that can enhance both operations and the customer experience.
It’s essential that those who will use the technology daily are part of the decision-making process. They can identify practical issues and ask the right questions — questions that agency owners may overlook. Including these team members ensures better adoption and a more successful integration.
Ask potential vendors about ROI, implementation timelines, trial options, integration capabilities, and performance benchmarks. While there’s no one-size-fits-all answer, this approach will help you find a tech partner that supports your growth and helps you serve your clients better.
AAI is a network for independent insurance agencies looking to gain invaluable guidance, training, and technology to grow their agency. We provide agents with dedicated support and vetted solutions like EZLynx, helping you grow your agency. Contact us today to learn more.