Beat Email Marketing Burnout With These Four Tips

Email marketing continues to be one of the most effective ways to connect with your customers, but many businesses fail because they simply don’t know how to make it work for them. Many factors are involved in email marketing — content, subject lines, send time, and platform — and many companies become overwhelmed trying to find the right mix. Before you throw in the towel and give up on email marketing altogether, try these tips first.

Optimize Customer Database

Your first step is to be sure that your customer lists are digitized and kept up to date. Once that is done, you can export email lists based on specific requirements and create targeted email campaigns.

For example, if you want to upsell an auto insurance product, export all customers with basic auto insurance and send out a compelling message educating them on the benefits of more robust coverage. Sending these types of campaigns requires organized data.

Set Frequent Campaigns

Your potential or current customers are unlikely to sign up for a new product after just one email.

Rather than sending all the information at once, share your content across two or three emails instead. And don't forget to include a call to action.

An example of a good email flow is:

• The first email lays out the issue and your solution.
• A second email with additional information and a sales hook.
• Third email that reminds them about your offer.

Choose Send Date/Time Strategically

One reason your email marketing campaign may not perform is that you are not sending the right emails on the right day and at the right time.

Tuesdays, Wednesdays, and Thursdays are typically the best days to send emails. Most studies show that open rates are higher after 10 a.m and peak from 2-6 in the afternoon. 

Create Catchy Subject Lines

A catchy subject line is essential for a successful email campaign. Here are a few tips on how to turn it into an irresistible hook: 

• Keep it short. Establish the main point at the beginning of the message, and tell your readers why they should open the email and what they'll get out of it.
• Use numbers. Your open rate will improve if you use numbers such as “Save up to 30%" rather than “You Will Save Money."
• Make it personal. The easiest way to get recipients to open your email is to use their first or company names. For example, “Tim, don't miss out on $400 in savings with this home/auto bundle!"

Affordable American Insurance is a network for independent insurance agents looking to gain invaluable guidance, training, and technology to grow their agency. We give agents the roadmap to success to grow bigger, faster, more efficiently. Your marketing efforts will be enhanced by the knowledge we provide. Contact us today to discuss how.