Engaging your local market is key to gaining more clients for your independent insurance agency. There are many marketing techniques you can use to help grow your business, but here are three that have been proven successful in helping independent agencies across the country achieve their goals of dominating their local markets.
One way to make your agency stand out in the local market is to increase your presence. You can do this by becoming involved in local events and causes, sponsoring Little League teams, or hosting charity events. You can also get involved with the Chamber of Commerce or other business groups. These activities will help you get your name out there and show that you're invested in the community.
Social media is a powerful tool that can help you connect with clients and grow your business. No matter your ideal client, they will have one or more social media accounts. Social media is the common denominator from millennials to boomers though they may engage differently depending on the platform. In marketing, it is key to be where your clients are, so you should be available and active on social media. In addition, everyone expects you to be available online. Your agency will appear out of touch if you are not accessible on Facebook, Google, or other social media channels.
Once you establish where your ideal clients are in the local community and online, the key is to engage with them consistently. Be seen frequently in the community and participate as much as possible in local events. When developing your online strategy, be sure to research your target clients, who they are, what they are searching for, and how they like to be engaged online. From there, the key is to stay consistent in your engagement.
Join Affordable American Insurance to get the support you need to market yourself and your agency to your target audience, including access to top insurance providers with insurance options for every generation. Contact us today for more information.