We live in a digital world. Now, we're used to "connecting" with others via messaging apps and social media. Sometimes, it feels like one-on-one conversations are rare, and some think of them as old fashioned. So, even though we're always "connected," we have a feeling of being disconnected. Isn't that strange?
As humans, we are designed to connect on a personal level, and even though technology has made communication more efficient, it doesn't necessarily make it more effective. In business, it is essential to build strong relationships with clients to build trust and keep your relevance. To accomplish that digital communication is acceptable, and even promoted. But there's more that needs to be done.
As an independent insurance agency owner, you need to make sure you connect with your clients on a personal level.
Remember when face-to-face interactions were all we had? We need to go back to that. It's not about just banning digital communication, but to make sure you have the right balance between personal and digital. Instead of sending your clients a text, give them a call. Plan one-on-ones when possible. A good handshake, a smile with solid eye contact says a lot more than a generic email. This will also prove to your clients you appreciate them enough to make time for them, which helps build client loyalty.
Being a small business owner can feel somewhat lonely sometimes, especially if your communication with others is mainly digital. You might spend a lot of time focusing on building your brand and generating more business, but it's essential to make room for social interaction. Investing in human connection can keep you from getting into a slump and help you reach your business goals.
As your own boss, you make your own schedule, so you could work from home 24/7 if you wanted to. However, it's good to spend time in the office with your team, or if you're starting your business and don't have an office yet, try co-working so you can get that feeling of "office morale." Attending networking or community events will also give you opportunities to have one-on-one conversations, while you stay relevant and gain business contacts.