Every independent agency owner has experienced a plateau. When you lose momentum, it can be detrimental to your confidence. You can take steps to overcome plateaus and regain your momentum to grow bigger, faster, more efficiently.
Recognizing You've Hit A Plateau
As they say, knowing is half the battle. Plateaus are part of the natural business growth cycle, but the quicker you recognize a plateau, the faster you can take steps to overcome and push through. To achieve sustainable business growth, you have to be realistic about your progress and the cyclical nature of insurance. 
Acknowledging and accepting that market changes and fluctuations influence client behavior and plateaus will happen naturally. The point is not to avoid plateaus, because unfortunately, they are inevitable. But, to understand how to overcome plateaus and achieve sustainable growth over time.
When you hit a plateau, immediately revisit and revise:
- Strategies
- Goals
- Objective
- Team
- Resource Allocation
- Processes
Being Adaptable Is Crucial to Success
Don't get locked into a strategy. You have to be flexible and willing to change if you've hit a plateau. Business and marketing strategies should constantly be evolving. It's okay to be driven and goal-oriented, but be careful not to be stubborn and rigid.
Updating Goals and Objectives
There are many ways to measure success. It's not all about the bottom line. Refocusing your efforts in a new area could yield more success all around. Marketing strategies that focus on generating more awareness in your agency and engagements with your website or social media communities are a measure of success.
The consumer experience is a journey from awareness to conversion and retention. You should strategically distribute your efforts on all areas of the sales funnel, not just the conversions stages. Strengthening the entire journey for consumers will ultimately lead to more conversions and drive more revenue.
Resource Utilization
Re-assess your resource utilization. An inefficient process can drain resources and dilute your success. Check that you are utilizing your resources wisely to get the best results and optimize the process.
Consult with your team and use past data to inform how you allocate your time, money, and resources.
Be A Successful Independent Insurance Agency Owner
With AAI, you have the freedom to run your business the way they see fit and sell the products you want so that you can maximize your revenue.
Learn the strategies and tactics that will help you grow your business and overcome plateaus by joining AAI.