Branding Basics for Your Independent Agency

Branding Basics for Your Independent Agency

In today's chaotic world of marketing, it’s hard to know where to start and how to build your brand. It’s challenging when you’re working on your own, but that doesn’t mean you can’t figure out how to build your brand as an independent agent and increase your chances of getting more business. This article will cover some basic steps for building your brand as an independent agent.

Realize the Importance of Your Brand

Every business has a brand, whether they understand it or not. The brand is what your customer remembers most about you. That’s why it’s essential to put time and effort into developing yours: Your brand affects who does business with you and how much they pay for your services.

Choose a Business Name

To begin, you will need a name. And while some businesses can get away with naming themselves something like Rock and Roll Traveling Roadshow, insurance companies require a name that will allow them identification and respect in their industry.

Write a Mission Statement

If you’re just starting out, you may be wondering how to build your brand and appeal to a particular type of person. A lot of what makes up branding is simply figuring out who your target audience is, then learning how that audience thinks. The best way to start doing that? Create a mission statement that lists what your business does and embodies your agency’s core values. Make sure that your mission statement imparts your passion, values, and intention to provide clients with efficient, consistent service. 

Implement a Logo and Color Schemephoto-1561070791-36c11767b26a

You can’t get much more basic than a logo and color scheme, but don’t underestimate their power. A strong brand identity can help you grow your business. For example, if you have a logo that pops on marketing materials and is recognizable in social media posts, it will be easier for people to find you online. Think about who your ideal clients are and how those elements might appeal to them. A logo should capture your brand's personality and reflect our industry. Insurance is a serious business. It's all right to have some fun with your logo, but it should let your clients know that you take your business seriously and inspire them to have confidence in your skills. 

Have Integrity When Dealing With Clients and Partners

In life and business, you must operate with integrity. This is not just about being honest with clients and partners—it’s also about maintaining trustworthiness. While you want to do what’s best for your clients, you also want them to think of you as someone they can trust — this approach will ensure your brand thrives.

AAI will provide you with all the tools your agency needs to succeed. Contact us for more information on starting and branding your independent insurance agency.