Does your agency function as high-maintenance or high-performance? A high-maintenance agency is reactive and lacks sufficient communication between leadership and personnel. When roles are not clearly defined, the workplace is stressful, and productivity suffers. On the other side is a high-performance agency. These are clear on what they are and where they are going. This agency achieves superior results because it communicates well within the agency and works proactively with clients.
If you identify more as a reactive agency rather than a proactive one, don't despair. It's possible to change if you're willing to incorporate three key elements into your agency's culture.
Proper Mindset
If you'd like to improve your agency's results, you must be aware of the current mindset and recognize whether it is holding you back.
Does your agency think big enough? Having a small mindset can lead to small results, which is why many agencies settle for less. Perhaps your team has hit a comfortable plateau and is happy to maintain rather than improve and strive for more. It is critical to shift mindset towards one that tries to measure up to top competitors and, more importantly, to the best version of themselves.
Skill Development
Communication is critical to an agency's success, but in what ways do you consistently work towards improving internal and external communication? If you want to transform into a high-performance agency, your team must develop and improve on this invaluable skill.
Practice is the only way to build confidence and competence. You should schedule time to work on improving your communication skills. Some things that you should be practicing include your 30-second pitch, asking for referrals, leading team meetings, and making presentations.
The Right Resources
A high-performance and the proactive agency has the proper resources in place and utilizes them for success. What are the resources—people, ideas, and technology— your team has access to? Here are some to consider:
- Books and Podcasts: Learning is key to growth. There are only two types of people: those who are hungry for learning and growth and those who aren't.
- Networking With Industry Leaders: Joining a networking group can significantly benefit your team. Sharing ideas and discussing current industry topics is a great way to improve.
- Training and Development Programs: To achieve high-performance results, you must devote sufficient resources to training and developing your team members.
Affordable American Insurance is a network that sets our agents up for success with the right resources and education. Your knowledge will be kept up-to-date, and you will receive the direction and instruction necessary to build a thriving clientele and career as an agent.